Privacy policy

What we collect on this website, why, and who else handles it. Last updated November 9, 2026.

Who we are

Local Plumber Inc. is a plumbing company serving Newmarket, York Region and the Greater Toronto Area, Ontario. For anything about your personal information, email localplumberinc@gmail.com or call (437) 577-4432.

What we collect

The call-back form: your name, phone number, address or postal code and the problem you describe, plus the page you sent it from and how you found us (the website or ad that brought you, including Google's ad click ID if you came from one of our ads). Only the phone number is required.
Calls, texts and WhatsApp: your phone number and what you tell us.
Email: your email address and your message.
Browsing the site: how the site is used, through Google Analytics (see below).
Every page you load: our hosting provider records technical details such as your IP address, browser and the time of the request, to run the site and keep it secure.

Why we use it

To call you back, give you a price and do the work you ask for.
To keep the job records the law requires.
To see which pages and services people look at, so we can improve the site.
To see which of our ads lead to calls and requests, so we don't pay for ads that don't work.

We do not sell your personal information.

Google Analytics, Google Ads and cookies

We use Google Analytics, loaded through Google Tag Manager. It counts visits and the pages viewed, how you found the site, your approximate area, the kind of device you use, and clicks on our phone, email and WhatsApp links and on the form. It sets cookies in your browser to do this. It does not tell us who you are, and what you type into the form is never sent to Google.

We also advertise with Google Ads. If you reach the site from one of our ads, Google Ads notes that you then called, messaged us on WhatsApp or sent the form, so we can tell which ads work. Your browser keeps the ad's click ID for up to 90 days for this. Again, the contents of the form are not sent to Google.

You can block or delete cookies in your browser settings, use Google's Google Analytics opt-out add-on, or manage the ads Google shows you in My Ad Center.

Who else handles it

We use a few service providers. They handle your information only to provide their service to us:

Vercel hosts this website.
Resend delivers the call-back form to our email.
Google provides our email (Gmail), Google Analytics, Google Tag Manager and Google Ads.
WhatsApp (Meta) carries your messages if you contact us there.

These providers may store or process information outside Canada, including in the United States and the European Union. While it is there, the laws of that country apply to it, and authorities there may be able to access it.

How long we keep it

We keep form messages and job records for as long as we need them to serve you and to meet our legal and tax obligations. Google keeps analytics and advertising data for the periods set in our Google accounts.

Your choices

You can ask what personal information we have about you, ask us to correct it, or withdraw your consent and ask us to delete it, where the law allows. Email localplumberinc@gmail.com or call (437) 577-4432. If you are not satisfied with our answer, you can contact the Office of the Privacy Commissioner of Canada.

Other websites

Links to our partners and to social media take you to sites we don't control. Their own privacy policies apply there.

Changes

If we change this policy, we will update this page and the date at the top.